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The Period of purple crying logo

What is the Period of PURPLE Crying® ?

the letters in purple stand for peak of crying, unexpected, resists soothing, pain-like face, long lasting, evening. the word period means that the crying has a beginning and an end.

View The Period of PURPLE Crying® Public Service Announcements

Partners can download supporting materials for 

The Period of PURPLE Crying® campaign.

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Want more information about the Period of PURPLE Crying program?

Visit the 
National Center on Shaken Baby Syndrome - PURPLE Crying (dontshake.org)
 

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